15. Wayback Machine
https://www.lunametrics.com/blog/2017/01/17/2017-
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14. Keywordtool.io
https://www.lunametrics.com/blog/2017/01/17/2017-
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Another very similar tool is Ubersuggest, which is another fan favorite here in the office.
13. Redirect Path (New for 2017!)
https://www.lunametrics.com/blog/2017/01/17/2017-
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12. Structured Data Testing Tool (SDTT)
https://www.lunametrics.com/blog/2017/01/17/2017-
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11. Google Trends
https://www.lunametrics.com/blog/2017/01/17/2017-
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Google Trends shows changes in search volume for different topics, search terms, and entities. Mastering this tool can keep your content current and one step ahead of the competition. For search marketing, it just makes good sense to analyze changes in search query behavior. Even everyday bloggers can improve their results by understanding which topics are trending.
10. GTMetrix
https://www.lunametrics.com/blog/2017/01/17/2017-
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Pingdom and Google PageSpeed Insights.
9. Web Developer Toolbar
https://www.lunametrics.com/blog/2017/01/17/2017-
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8. Builtwith
https://www.lunametrics.com/blog/2017/01/17/2017-
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7. Bing Webmaster Tools (BWT)
https://www.lunametrics.com/blog/2017/01/17/2017-
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6. Google & Bing
https://www.lunametrics.com/blog/2017/01/17/2017-
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5. Screaming Frog’s SEO Spider Tool
https://www.lunametrics.com/blog/2017/01/17/2017-
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Official Screaming Frog User Guide
10 Features in the SEO Spider You Should Really Know | Screaming Frog Blog
Free Excel Workbook for Analyzing Screaming Frog Data | Sean McQuaide, LunaMetrics
4. Google Keyword Planner
https://www.lunametrics.com/blog/2017/01/17/2017-
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3. Moz
https://www.lunametrics.com/blog/2017/01/17/2017-
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Open Site Explorer is a backlink analysis tool with helpful metrics approximating link equity.
Moz Local (formerly Get Listed) lets you see the state of a company’s local citations and is the first place you should go when you first start local SEO on a site.
Mozbar is a browser toolbar that lets you quickly get at Moz’s key features for the page you’re on.
The SERP Overlay is part of the Mozbar and shows OSE metrics on individual search results.
2. Google Search Console
https://www.lunametrics.com/blog/2017/01/17/2017-
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Here is an official help guide to get you started.
https://support.google.com/webmasters/?hl=en
1. Google Analytics
https://www.lunametrics.com/blog/2017/01/17/2017-
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The most valuable SEO data is that which helps you better understand your visitors and how they interact with your site. No tool quite delivers that data like Google Analytics, and none of the previous tools mentioned does a better job providing data that helps you understand the number that matters most – the bottom line.
This makes Google Analytics our all time favorite, and there are ton of resources from Google to get you started becoming a Google Analytics master:
First and foremost, Google’s official Analytics help section
Google’s Analytics Academy is a great place to start if you’re new to all of this
Our own guide to using Google Search Console reports in GA
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Of course these are not the only tools we use; there are a plethora of options to use to improve your SEO. Tools work differently for person to person, so it’s best to find what works best for you. Here are some other tools to look into:
Google Optimize is still on beta right now, but if you get a chance use it, it allows you to test variations of your site to improve it.
https://www.google.com/analytics/optimize/
CopyScape let’s you enter a URL and learn if there is duplicate content elsewhere on the web.
http://www.copyscape.com/
Firebug is a Firefox extension for web dev and technical SEO to help you inspect elements of code, code mockups live into the browser, and more.
http://getfirebug.com/
SEMrush shows data on paid and organic traffic and keywords. It is accessible through the SEObook and SEOQuake Toolbars.
http://www.semrush.com/
Google Alerts and Talkwalker help you monitor the web for new mentions of your brand or highly desired keywords.
https://www.google.com/alerts
http://www.talkwalker.com/en/free-
If you want some nice Google Chrome extensions, check out my coworker’s blog post.
More Free Goodies
Still hungry for more? Tons of great, free SEO tools have been suggested to us, and while we haven’t used them extensively, we’d like to hear if you used them and which ones are your favorites. Here’s the list:
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SEO Ninja Tool
Woorank
Key Collector
SEO Crawler
Oviseo
Code Beautify SERP Checker
SEOranking.io
OnCrawl
SEO Camel
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Here are some helpful guides to get you started
Search Operators | Google
Advanced Search Options | Bing
25 Killer Combos for Googles Site Operator | Moz
10000 Search Engine Queries for your Link Building Campaign | Optimize Smart
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Common search techniques
Search social media
Put @ in front of a word to search social media. For example: @twitter.
Search for a price
Put $ in front of a number. For example: camera $400.
Search hashtags
Put # in front of a word. For example: #throwbackthursday
Exclude words from your search
Put -
Search for an exact match
Put a word or phrase inside quotes. For example, "tallest building".
Search for wildcards or unknown words
Put a * in your word or phrase where you want to leave a placeholder. For example, "largest * in the world".
Search within a range of numbers
Put .. between two numbers. For example, camera $50..$100.
Combine searches
Put "OR" between each search query. For example, marathon OR race.
Search for a specific site
Put "site:" in front of a site or domain. For example, site:youtube.com or site:.gov.
Search for related sites
Put "related:" in front of a web address you already know. For example, related:time.com.
Get details about a site
Put "info:" in front of the site address.
See Google’s cached version of a site
Put "cache:" in front of the site address.
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Top 15 Search Engine Optimize Tools
Free directory submission (paid alredy member)
Email: fybo8899@gmail.com
Pass:jimmyp1954
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http://www.socialsubmissionengine.com/members/premium.html