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Michael Grandel has received the award A Life of Beauty

Michael Grandel has received the award "A Life of Beauty"

Michael Grandel was born into a family in service of beauty. Father Felix Grandel initiated his son Michael to research on the benefits of wheat germ in skin care long before the young boy needed cosmetics. A smile softened his face as Michael Grandel recalled those early days of his life: "As young boy I used to seek adventure near the banks of the river Lech near Augsburg (Germany). After one of these expeditions, I returned home with a rich bounty of shimmering yellow St John’s Wort flowers, which people aptly call ‘golden flowers’. As soon as I arrived home, I put the flowers in wheat germ oil. Later, I proudly introduced my first macerate to my parents as skin oil invention." To this day, nature’s bounty fascinates the accomplished entrepreneur. Using high-tech research methods, nature gave up many secrets to him.

Michael Grandel’s analytical skills, his drive, and entrepreneurial spirit served him well when soon after his graduation from business school his father passed away unexpectedly in 1977. The young business graduate stepped into his responsibilities and worked in the family business. In 1982, he became a member of the company’s executive management team and in 1985 he as-sumed sole leadership of the company as CEO.

To this day, Michael Grandel does not regret his involvement in the family en-terprise. On the contrary, continuing the family enterprise provided him with the chance to follow his vision of developing his father’s company into a suc-cessful international partner for professional cosmetics. After 30 years in the beauty business, Michael Grandel is still as curious and excitable as he was when he created his first skin oil. He never fails to share his enthusiasm with as-sociates in the company and with customers. Beauty is in capable hands in the growing global enterprise.

DR GRANDEL - The Beautyness Company – in Augsburg (Germany) offers three complete and exclusive product series with individualised treatment and consultation concepts designed by the beauty expert. All concepts of the group-independent company within the international network of cosmetics companies begin and end at the original headquarters of the family company. Now as in the past, research and development as well as the pro-duction, warehousing, and distribution take place at the domicile in Augsburg. Experts in the large modern training centre in Augsburg prepare business partners from all corners of the world for their work.

When Michael Grandel, the blonde CEO now in his late fifties, was asked what he considers prerequisite to success the answer came without hesitation and as always straight to the point, “The makeup of the person is always the crucial factor.” The essence behind this conviction has always been the Grandel family credo. This focus on the person is at the root of the philosophy, which defines the DR GRANDEL name and enterprise. It also explains the on-going success since the company inception more than 65 years ago.


Press release: March 2014

DR. GRANDEL ranked No.1 - the most attractive brand of professional cosmetics

Congratulations to DR.GRANDEL Group for winning the coveted Beauty Forum Award 2012!

Augsburg in January 2013

German beauty salons and spas voted

DR. GRANDEL the most attractive brand of professional cosmetics. DR. GRANDEL has been ranked No. 1 and awarded with the coveted Beauty Forum Award 2012.

The opinion of the beauty specialists led

DR. GRANDEL to the winner's podium.

DR. GRANDEL takes a leading position in the highly competitive market of professional cosmetics. The international company, based in Augsburg, has won the coveted first prize.

On behalf of the beauty trade publication "Beauty Forum" from Karlsruhe, which initiated the nationwide study, the FiW-Research Institute Würtenberger interviewed hundreds of beauty salons with regard to their brand preferences. Brand awareness, level of information, currently used brand as well as preferred brand in case of brand switching were evaluated. Germany's beauty experts voted DR. GRANDEL first place.


LNE & Spa's BEST Award 2012

Best Award for HYDRO ACTIVE Hyaluron Body Congratulations to DR. GRANDEL for winning the LNE & Spa´s Best Award for the product HYDRO ACTIVE Hyaluron Body.

LNE & Spa's BEST Award 2012

Congratulations to DR. GRANDEL for winning the LNE & Spa´s BEST Award for the product  HYDRO ACTIVE Hyaluron Body.

The DR. GRANDEL HYDRO ACTIVE Hyaluron Body utilizes an Algae & Sea Water Complex to deliver intense hydration, restructure skin’s natural moisture retention factors and noticeably improve skin’s ability to hold moisture.

Beauty Forum Readers' Choice Award 2011/2012

DR. GRANDEL Epigran DR. GRANDEL Epigran has been voted N° 2 in the category Skin Care Products by Beauty Forum Readers.

DR. GRANDEL Epigran has been voted  N° 2 in the category Skin Care Products by Beauty Forum Readers.

EPIGRAN from DR. GRANDEL, a multi-active essence from wheat germ, is at the heart of this line and combines in itself nature, tradition and effectiveness like no other active substance. This valuable essence made from wheat germ contains many secondary plant constituents, vitamins, minerals and trace elements that are vital for healthy skin. For decades, EPIGRAN has been known to provide stimulating, smoothing, firming and toning properties.

EPIGRAN is high in Panthenol and Allantoin, and among its most important actives are vitamin E, vitamin F, magnesium, calcium and zinc.

LNE & Spa's 2010 Best Award

Congratulations to DR. GRANDEL for winning the LNE & Spa´s Best Award for the product HYDRO ACTIVE Hyaluron Filler Caps.

Congratulations to DR. GRANDEL for winning the LNE & Spa´s Best Award for the product  HYDRO ACTIVE Hyaluron Filler Caps.


The intensive care capsules of HYDRO ACTIVE Hyaluron Filler Caps gives the clients the perfect potion to visibly and instantly smoothe away the wrinkles. The capsules, which contain pure hyaluronic acid, effectively restore the skin's moisture. Even pronounced dryness lines are plumped up from the inside and significantly minimized, producing visible results in a matter of minutes.