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Frau Gantner and Frau Horn, Baden-
RESEARCH ON THE PULSE OF TIME
SCIENTIFIC PROOF OF EFFICIENCY
THE 2 DIMENSIONS OF OUR QUALITY: EFFICIENCY PROOF AND NEUTRAL PRODUCT RATING
Significant efficiency results reflect the quality of BIODROGA. Our products are tested by independent
dermatological institutes in well-
CARE AND WELLNESS OF BIODROGA
Over the last 55 years, beauty has been our ambition and the best for your skin our motivation. Our skin-
CONTINUOUS QUALITY WORLDWIDE.
BIODROGA combines the most sophisticated ingredients with highly efficient high-
THE SAFETY OF BEST CARE.
Permanently our scientists and dermatologists examine all raw materials. Besides, they carry out tests regarding skin tolerance and diligently monitor short and long-
Company founder Walter Friedmann teamed up with cosmetician Rosel Heim at the end of the 1940s and developed one of the first complete skincare series in the world of cosmetics which was tailored to different skin types. The idea behind the skincare systems was born. He dedicated himself intensively to research and extracting botanical active ingredients and, based on these research results, he introduced the Biodroga Systems brand to the global public for the first time in 1959 at the XIII Cidesco Congress in Lucerne, Switzerland. The brand name is derived by combining ‘bio’ = biological and ‘droga’ = based on plants.
BIODROGA integrates the Bioactive Anti-
Innovative active ingredients such as the signaling peptide EDP3 drive progress and ensure that there is a steady increase in efficacy as demonstrated by the Global Anti-
CAVIAR & RADIANCE is the latest synonym for smooth, toned and radiant skin. The select formulations and delicate textures of our Anti-
1990s/ 2000s -
In 1994 BIODROGA SYSTEMS wins the PRIX LES NOUVELLES ESTHETIQUES, the Oscar of the cosmetics industry, for outstanding product quality. From this point onwards, indulgence concepts become a key focus for institutes: In 1997 BIODROGA SYSTEMS introduces the ENERGY ACTIVATOR and the Biodroga method for treatments in cosmetics institutes. The underlying principle is that all material can be traced back to energy, and energy can be specifically stimulated via acupuncture points. In the 2000s a number of innovative skincare series containing novel ingredients are placed on the market including skincare products that are specifically targeted to compensate for skin flaws during menopause, to deliver new energy to the skin, that are suitable for highly sensitive skin as well as for pre-
1980s – Repair Complex – an innovative active ingredient
In 1980 BIODROGA introduced the first series for adolescent skin problems: BIO PURAN. The range is now called PURAN FORMULA. Together with a team of internationally recognized researchers, BIODROGA launched the novel active ingredient Repair Complex in the BIO REPAIR skincare series in the early 1980s. The active ingredient was the first to help the skin to help itself and to prevent the causes of sun-
1970s – Innovations with the CREME 2000
In 1970 BIODROGA was the first brand worldwide to use soluble collagen and placed the BIODROGA 2000 series on the market, a series which rapidly became a sales hit both nationally and internationally. Hollywood beauties swear by the Made in Germany cream. In the same year, Walter Friedmann died and his widow Maria Augustin took over the business and continued to expand the company.
In 1975 BIODROGA introduced the ‘2 tendencies’ system, which addressed classification based on skin type for treatments: for normal to oily skin and normal to dry skin.
1960s – Advanced application methods and skincare systems
In the mid 1960s the brand stood on its own two feet and was an innovative leader in the cosmetics market right from the start. The dedicated cosmetologist Walter Friedmann developed new and even more effective products and skincare systems and was indefatigable in his search for advanced application methods and treatment technologies.